The Greensboro Sit-ins began on February 1st, 1960. Four freshman at North Carolina A+T College (an all black school) went to Woolworth's to buy school supplies from the department section to symbolize the hypocrisy of the South, allowing them to buy items from the store but not being allowed to sit at the lunch counters. They sat down at the previously all white L-shaped counter with chrome backed seats. These 4 college students, by the name of the Greensboro Four eventually started a wave of sit-ins across the Southern States. Leading hundreds of students, civil rights organizations, churches, and both white and black members of the community. Because of the actions by Joseph McNeil, Franklin McCain, Ezell Blair Jr, and David Richmond lunch counters at Woolworth's became desegregated on July 25, !960. F.W. Woolworth's lost 200,000 dollars of business or 20 percents of anticipated sales from the sit-in protests.